When most small business owners or Event Vendors hear the word Branding, what comes to mind is pricey, expensive logo redesign and all those other things. Branding is a whole lot more than that and it doesn’t have to be expensive. In this article, we will walk you through basic branding tips that will help grow your business.
According to Jeffrey Harmon, Branding is the experience marketers create to win that attention. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Simply put, your brand is your promise to your customers.
Your brand is derived from who you are, who you want to be and who people perceive you to be. Marty Neumeier, author, and speaker on all things brand reminds us what a brand is not: “A brand is not a logo. A brand is not an identity. A brand is not a product.” Neumeier goes on to say that “a brand is a person’s gut feeling about a product, service, or organization.”
Products are made in the factory, but brands are created in the mind - Walter Landor
Quality is good but Quality backed up with hype is phenomenal and that is what branding is. You make your Clients anticipate your product/service and meet their expectations; that is how Stars do.
The business world is competitive, so you need to fortify your Arsenal by implementing excellent branding that makes your clients enamored. Apple (iPhone producers) products are of high quality, but they would not be the most profitable technology company in the world without proper branding.
Dear Event Vendor, you are very talented in your profession but are you generating enough revenue? Experience has shown that talent without marketing is close to being useless. To be a force to be reckoned with in your industry you must have an excellent Marketing strategy which leads to huge revenue in return.
Here are a few branding tips every Event Vendor should implement:
- Render good Service: This is the foundation of achieving excellent packaging, you can hype yourself greatly but without rendering a service or product of good quality, you will eventually lose your reputation. Also, when you offer good quality, your happy Clients will give testimonies about your brand which further increases your hype thereby enhancing your packaging.
- Improve your Skills: Constantly improve your skills to keep up with the hype or else people will soon start to think you are overrated. This also helps you to keep up with being among the best in your industry.
- Price according to your Clients’ Status: As an Event Vendor, there should be no constant price for your goods/services, the cost depends on the financial class of your potential Client. I heard a story about an Event Vendor who sent a proposal to a rich woman, the Vendor wasn’t given the job because of the low cost. Apparently, the rich woman thought her service will be of low quality because of the low price. Don’t be surprised, it actually happens. The secret is many rich people believe high cost signifies high quality which you must be sure you are offering, the worst that will happen is the price will be negotiated. Even for the middle-class, it is still advisable to start with a high price as it will still be negotiated.
- Customize your Costume and Tools: You can customize your Costume and tools by simply printing your Business logo on them. This helps Clients and potential Clients respect the class of your brand. It speaks well of your brand and further advertises it to people.